/* Autorun Ads, look B "Switch" (picked by the owner, 18 Oct 2026; brand/DESIGN.md).
   Loud signal red and white, Unbounded headlines, glossy white objects photographed on red, pill buttons and big
   round cards. One light theme on purpose: red and white is the brand. Shared by index, privacy, thanks and 404. */
:root {
  --red: #EE2838;          /* signal red: the ground and the brand */
  --red-top: #D31928;      /* the hero photo's top edge */
  --red-low: #ED2B3B;      /* the hero photo's bottom edge */
  --red-deep: #C4111F;     /* red words on white, the ink on white buttons */
  --paper: #FFFFFF;
  --ink: #1A0F10;
  --ink-2: #261718;
  --blush: #FFD9D6;
  --blush-soft: #FFF1EF;
  --muted: #6B5A5C;
  --line: #F2E2E0;
  --ok: #148A55;
  --on-red: rgba(255, 255, 255, 0.84);
  --on-red-line: rgba(255, 255, 255, 0.28);
  --shadow: 0 1px 0 rgba(26, 15, 16, 0.04), 0 18px 40px -24px rgba(120, 10, 20, 0.35);
  --shadow-lift: 0 1px 0 rgba(26, 15, 16, 0.05), 0 32px 64px -30px rgba(120, 10, 20, 0.5);
  --shadow-deep: 0 40px 80px -40px rgba(60, 0, 0, 0.6);
  --display: "Unbounded", "Arial Rounded MT Bold", system-ui, sans-serif;
  --body: "Inter", "Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "JetBrains Mono", "DM Mono", ui-monospace, "SFMono-Regular", Consolas, monospace;
  --radius: 28px;
  --radius-sm: 20px;
  --gutter: 16px;
  --top-h: 68px;
  --fx-ease: cubic-bezier(.2, .7, .2, 1);
  color-scheme: light;
}
@media (min-width: 700px) { :root { --gutter: 28px; } }
@media (min-width: 1100px) { :root { --gutter: 40px; } }

* { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; overflow-x: clip; scroll-padding-top: var(--top-h); }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--body); font-size: 16.5px; line-height: 1.6;
  overflow-x: clip; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
img, video { max-width: 100%; }
a { color: var(--red-deep); text-underline-offset: 3px; }
:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; border-radius: 10px; }
.red :focus-visible, .ink :focus-visible, .on-red :focus-visible { outline-color: #fff; }
.form :focus-visible { outline-color: var(--ink); }
.wrap { width: 100%; max-width: calc(1180px + 2 * var(--gutter)); margin-inline: auto;
  padding-left: max(var(--gutter), env(safe-area-inset-left, 0px)); padding-right: max(var(--gutter), env(safe-area-inset-right, 0px)); }
h1, h2, h3 { font-family: var(--display); font-weight: 800; letter-spacing: -0.03em; line-height: 1.04; text-wrap: balance; margin: 0; }
p { margin: 0; }
p, li, dd, summary { text-wrap: pretty; }   /* no lone words on the last line */
.kicker { display: inline-flex; align-items: center; gap: 10px; font: 500 0.76rem/1.3 var(--mono); letter-spacing: 0.14em; text-transform: uppercase; color: var(--red-deep); }
.red .kicker { color: var(--on-red); }
.ink .kicker { color: #FF8A90; }
.dot { width: 9px; height: 9px; border-radius: 50%; background: var(--ok); box-shadow: 0 0 0 4px rgba(20, 138, 85, 0.14); flex: none; }
.red .dot, .pill .dot { background: #fff; box-shadow: 0 0 0 4px rgba(255, 255, 255, 0.25); }
.sub { color: var(--muted); font-size: 1.08rem; max-width: 38em; }
.red .sub { color: var(--on-red); }
.ink .sub { color: rgba(255, 255, 255, 0.72); }

/* ---------- buttons: pills ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; font: 700 1rem/1 var(--body); padding: 17px 26px;
  border-radius: 999px; border: 2px solid transparent; text-decoration: none; cursor: pointer; white-space: nowrap;
  transition: transform .2s var(--fx-ease), background-color .2s var(--fx-ease), box-shadow .2s var(--fx-ease), color .2s var(--fx-ease), border-color .2s var(--fx-ease); }
.btn:hover { transform: translateY(-2px); }
.btn:active { transform: translateY(1px); }
.btn-white { background: #fff; color: var(--red-deep); box-shadow: 0 14px 30px -14px rgba(60, 0, 0, 0.55); }
.btn-white:hover { box-shadow: 0 20px 36px -14px rgba(60, 0, 0, 0.6); }
.btn-ghost { background: transparent; color: #fff; border-color: rgba(255, 255, 255, 0.6); }
.btn-ghost:hover { background: rgba(255, 255, 255, 0.12); border-color: #fff; }
.btn-red { background: var(--red); color: #fff; box-shadow: 0 12px 26px -12px rgba(238, 40, 56, 0.85); }
.btn-red:hover { background: var(--red-deep); }
.btn-line { background: var(--paper); color: var(--ink); border-color: var(--ink); }
.btn-line:hover { background: var(--blush-soft); }
.btn-ink-line { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ink-line:hover { background: var(--ink); color: #fff; }
.btn .arrow { display: inline-block; transition: transform .2s var(--fx-ease); }
.btn:hover .arrow { transform: translateX(3px); }
.btn[disabled] { opacity: 0.7; cursor: progress; transform: none; }

/* ---------- header (white on the inner pages, red on the home page) ---------- */
.top { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 30;
  background: rgba(255, 255, 255, 0.88); -webkit-backdrop-filter: blur(12px) saturate(1.3); backdrop-filter: blur(12px) saturate(1.3);
  border-bottom: 1px solid var(--line); }
.top .wrap { display: flex; align-items: center; gap: 24px; min-height: var(--top-h); }
.top.on-red { background: rgba(211, 25, 40, 0.92); border-bottom-color: transparent; }
.logo { display: inline-flex; align-items: center; gap: 10px; color: var(--ink); text-decoration: none; flex: none; }
.logo svg { width: 46px; height: 24px; flex: none; }
.logo svg[viewBox="0 0 40 40"] { width: 40px; height: 40px; }   /* build.ps1's "toggle" mark on the inner pages */
.logo .lg-track { fill: var(--red); }
.logo .lg-knob { fill: #fff; }
.logo b { font: 800 1.28rem/1 var(--display); letter-spacing: -0.04em; }
.logo b span { color: inherit; }
.on-red .logo { color: #fff; }
.on-red .logo .lg-track { fill: #fff; }
.on-red .logo .lg-knob { fill: var(--red); }
.nav { display: flex; align-items: center; gap: 26px; margin-left: auto; }
.nav a:not(.btn) { color: var(--ink); text-decoration: none; font-weight: 600; font-size: 0.95rem; }
.nav a:not(.btn):hover { color: var(--red-deep); }
.on-red .nav a:not(.btn) { color: #fff; }
.on-red .nav a:not(.btn):hover { color: #fff; text-decoration: underline; text-decoration-thickness: 2px; }
.nav .btn { padding: 12px 18px; font-size: 0.92rem; }
@media (max-width: 900px) { .nav a:not(.btn) { display: none; } }
@media (max-width: 370px) { .logo svg { width: 38px; height: 20px; } .logo b { font-size: 1.1rem; } .nav .btn { padding: 11px 13px; font-size: 0.86rem; } }

/* ---------- bands ---------- */
.band { position: relative; padding-block: clamp(64px, 7vw, 100px); }
.band.white { background: var(--paper); }
.band.white + .band.white { padding-top: 0; }
.band.red { background: var(--red); color: #fff; }
.band.ink { background: var(--ink); color: #fff; }
.band.blush { background: var(--blush-soft); }
.head { max-width: 800px; margin-bottom: clamp(28px, 4vw, 44px); display: grid; gap: 14px; justify-items: start; }
.head h2 { font-size: clamp(1.9rem, 3.8vw, 3rem); }

/* sections rise in once as they're reached (app.js adds .in; only when scripts run and motion is on) */
html[data-fx] .reveal { opacity: 0; transform: translateY(22px); transition: opacity .75s var(--fx-ease), transform .75s var(--fx-ease);
  transition-delay: calc(var(--rd, 0) * 90ms); }
html[data-fx] .reveal.in { opacity: 1; transform: none; }
html[data-motion="off"] .reveal { opacity: 1 !important; transform: none !important; }

/* ---------- hero: the switch ---------- */
.band.hero { padding: 0; min-height: min(860px, calc(100svh - var(--top-h))); display: grid; align-items: center; overflow: hidden; isolation: isolate;
  background: linear-gradient(180deg, var(--red-top) 0%, var(--red-low) 100%); }
.hero-media { position: absolute; top: 0; right: 0; bottom: 0; width: 64%; z-index: -1; pointer-events: none;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 24%); mask-image: linear-gradient(90deg, transparent 0, #000 24%); }
.hero-media img, .hero-media video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 40% 50%; display: block; }
.hero-media video { opacity: 0; transition: opacity .6s var(--fx-ease); }
.hero-media.playing video { opacity: 1; }
.hero-grid { padding-block: clamp(56px, 8vw, 104px); }
.hero-copy { max-width: 650px; }
.pill { display: inline-flex; align-items: center; gap: 10px; font: 500 0.76rem/1.3 var(--mono); letter-spacing: 0.14em; text-transform: uppercase; color: #fff; }
.pill .dot { animation: beat 2.4s ease-in-out infinite; }
@keyframes beat { 50% { box-shadow: 0 0 0 7px rgba(255, 255, 255, 0.12); } }
.pill.dark { font: 700 0.7rem/1 var(--body); letter-spacing: 0.06em; color: #fff; background: var(--ink); padding: 7px 11px; border-radius: 999px; }
.hero h1 { margin-top: 20px; font-size: clamp(2.3rem, 4.4vw, 3.9rem); line-height: 1.0; }
.hero h1 span { display: block; }
.lede { margin-top: 22px; font-size: 1.15rem; max-width: 31em; color: var(--on-red); }
.busy { margin-top: 14px; font-weight: 700; font-size: 1.02rem; line-height: 1.45; color: #fff; max-width: 32em; }
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; margin-top: 30px; }
.proof { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: 32px; max-width: 540px;
  border-top: 1px solid var(--on-red-line); border-bottom: 1px solid var(--on-red-line); }
.proof > div { padding: 16px 14px 16px 0; display: grid; gap: 6px; align-content: start; }
.proof > div + div { padding-left: 16px; border-left: 1px solid var(--on-red-line); }
.proof b { font: 800 1.55rem/1 var(--display); letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }
.proof span { font-size: 0.85rem; line-height: 1.35; color: var(--on-red); }
.rise { animation: rise .8s var(--fx-ease) both; animation-delay: calc(var(--i, 0) * 70ms); }
@keyframes rise { from { opacity: 0; transform: translateY(14px); } }

/* ---------- the ticker under the hero ---------- */
.ticker { background: var(--ink); color: #fff; overflow: hidden; padding-block: 16px; }
.ticker-track { display: flex; width: max-content; animation: ticker 42s linear infinite; }
.ticker span { display: inline-flex; align-items: center; gap: 26px; padding-right: 26px; font: 800 0.95rem/1 var(--display); letter-spacing: -0.01em; white-space: nowrap; }
.ticker span::after { content: ""; width: 22px; height: 12px; border-radius: 99px; flex: none;
  background: radial-gradient(circle at 16px 6px, var(--red) 0 4px, transparent 4.5px), #fff; }
@keyframes ticker { to { transform: translateX(-50%); } }

/* ---------- real ads: the heading and the numbers side by side, then the moving wall ---------- */
.ads-head { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr); gap: clamp(24px, 4vw, 56px); align-items: end; }
.ads-copy h2 { margin-top: 14px; font-size: clamp(1.9rem, 3.8vw, 3rem); }
.ads-copy .sub { margin-top: 16px; }
.stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.stats > div { background: var(--blush-soft); border-radius: var(--radius-sm); padding: 20px; display: grid; gap: 8px; align-content: start; }
.stats b { font: 800 clamp(2rem, 3.4vw, 2.8rem)/1 var(--display); letter-spacing: -0.04em; color: var(--red); font-variant-numeric: tabular-nums; }
.stats span { color: var(--ink); font-weight: 600; font-size: 0.92rem; line-height: 1.35; text-wrap: balance; }
.stats small { font: 500 0.66rem/1.3 var(--mono); letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.fx-stage { position: relative; isolation: isolate; height: clamp(400px, 44vw, 580px); }
.fx-stage .fx-poster, .fx-stage .fx-canvas { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
.fx-stage .fx-canvas { opacity: 0; transition: opacity .6s var(--fx-ease); touch-action: pan-y; }
.fx-stage.fx-live .fx-canvas { opacity: 1; }
.fx-stage.fx-gave-up .fx-canvas { opacity: 0; }

/* ---------- the ads wall: two rows of real ads drifting opposite ways, every card the same 4:5 frame (swipe rows when motion is off) ---------- */
.adwall { margin-top: clamp(36px, 5vw, 56px); display: grid; gap: 16px; overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.adwall-row { overflow: hidden; }
.adwall-track { display: flex; width: max-content; animation: adwall 26s linear infinite; }
.adwall-row.rev .adwall-track { animation-duration: 24s; animation-direction: reverse; }
.adwall-set { list-style: none; margin: 0; padding: 0 7px; display: flex; gap: 14px; }
.adwall-set li { flex: none; width: clamp(128px, 12.5vw, 178px); display: grid; gap: 8px; justify-items: center; }
.adwall-set img { display: block; width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 12px; background: var(--blush-soft);
  box-shadow: 0 1px 0 rgba(26, 15, 16, 0.04), 0 18px 34px -20px rgba(120, 10, 20, 0.5); }
.adwall-set span { font: 500 0.62rem/1 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); }
@keyframes adwall { to { transform: translateX(-33.3333%); } }
html[data-motion="off"] .adwall { -webkit-mask-image: none; mask-image: none; }
html[data-motion="off"] .adwall-row { overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; }
html[data-motion="off"] .adwall-row::-webkit-scrollbar { display: none; }
html[data-motion="off"] .adwall-set { padding-inline: var(--gutter); }
html[data-motion="off"] .adwall-set li { scroll-snap-align: start; }
html[data-motion="off"] .adwall-set[aria-hidden="true"] { display: none; }

/* ---------- how it works (ink): the autorun switch and the week it runs ---------- */
.how { overflow: hidden; }
.how-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.how-copy h2 { margin-top: 14px; font-size: clamp(1.9rem, 3.8vw, 3rem); }
.how-copy .sub { margin-top: 14px; }
.flow { list-style: none; margin: 26px 0 0; padding: 0; display: grid; gap: 10px; transition: opacity .5s var(--fx-ease), filter .5s var(--fx-ease); }
.flow li { position: relative; overflow: hidden; display: grid; grid-template-columns: 116px minmax(0, 1fr); gap: 2px 16px; padding: 16px 18px;
  border-radius: var(--radius-sm); background: rgba(255, 255, 255, 0.05); border: 1px solid rgba(255, 255, 255, 0.1);
  animation: flowlit 8s linear infinite; animation-delay: calc(var(--n, 0) * 2s); }
.flow .d { grid-row: span 2; padding-top: 3px; font: 500 0.72rem/1.3 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255, 255, 255, 0.58); }
.flow li.you .d { color: #FF8A90; }
.flow b { font: 800 1.04rem/1.25 var(--display); letter-spacing: -0.02em; }
.flow li > span:last-child { color: rgba(255, 255, 255, 0.72); font-size: 0.92rem; line-height: 1.45; }
.flow li::after { content: ""; position: absolute; left: 0; bottom: 0; height: 3px; width: 100%; background: var(--red); transform: scaleX(0); transform-origin: 0 50%;
  animation: flowbar 8s linear infinite; animation-delay: calc(var(--n, 0) * 2s); }
@keyframes flowlit { 0%, 24% { background: rgba(238, 40, 56, 0.16); border-color: rgba(238, 40, 56, 0.6); } 29%, 100% { background: rgba(255, 255, 255, 0.05); border-color: rgba(255, 255, 255, 0.1); } }
@keyframes flowbar { 0% { transform: scaleX(0); opacity: 1; } 24% { transform: scaleX(1); opacity: 1; } 29% { transform: scaleX(1); opacity: 0; } 100% { transform: scaleX(0); opacity: 0; } }
.how.is-off .flow { opacity: 0.45; filter: saturate(0); }
.how.is-off .flow li, .how.is-off .flow li::after { animation-play-state: paused; }
.daily { margin-top: 14px; display: flex; align-items: center; gap: 14px; padding: 15px 18px; border-radius: var(--radius-sm); background: var(--ink-2); color: #fff; font-weight: 600; font-size: 0.95rem; }
.daily .dot { margin-left: 2px; background: #3DDC97; box-shadow: 0 0 0 4px rgba(61, 220, 151, 0.18); }
.live9 { margin-top: 14px; color: rgba(255, 255, 255, 0.72); font-size: 0.94rem; max-width: 36em; }
.live9 b { color: #fff; }
.switch-wrap { position: relative; min-width: 0; display: grid; justify-items: center; gap: 6px; }
.switch-wrap::before { content: ""; position: absolute; inset: 4% 0 18%; border-radius: 50%; pointer-events: none; z-index: 0;
  background: radial-gradient(closest-side, rgba(238, 40, 56, 0.3), rgba(238, 40, 56, 0.08) 55%, transparent 76%); transition: opacity .8s var(--fx-ease); }
.how.is-off .switch-wrap::before { opacity: 0.2; }
.switch-stage { width: 100%; height: clamp(320px, 34vw, 470px); }
.switch-stage .fx-poster { object-fit: contain; transition: opacity .35s var(--fx-ease); }
.switch-stage .sw-off, .how.is-off .switch-stage .sw-on { opacity: 0; }
.how.is-off .switch-stage .sw-off { opacity: 1; }
.switch-stage.fx-live .fx-poster { opacity: 0 !important; }
.switch-hit { position: absolute; left: 50%; top: 47%; z-index: 2; width: min(66%, 400px); aspect-ratio: 2 / 1; transform: translate(-50%, -50%);
  border: 0; border-radius: 999px; background: transparent; cursor: pointer; -webkit-tap-highlight-color: transparent; }
.switch-hit:focus-visible { outline: 3px solid #fff; outline-offset: 6px; }
.switch-hint { position: relative; font: 500 0.74rem/1.3 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: rgba(255, 255, 255, 0.6); text-align: center; }

/* ---------- plans ---------- */
.plans { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; align-items: stretch; }
.plan { position: relative; background: var(--paper); border: 3px solid transparent; border-radius: var(--radius); padding: 12px 12px 26px; display: grid; gap: 14px;
  align-content: start; box-shadow: var(--shadow); transition: border-color .25s var(--fx-ease), box-shadow .25s var(--fx-ease), transform .25s var(--fx-ease); }
html[data-fx] .plan.reveal { transition: opacity .75s var(--fx-ease), transform .75s var(--fx-ease), border-color .25s var(--fx-ease), box-shadow .25s var(--fx-ease); transition-delay: calc(var(--rd, 0) * 90ms), calc(var(--rd, 0) * 90ms), 0s, 0s; }
.plan:hover, html[data-fx] .plan.reveal.in:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.plan > :not(.plan-pic) { margin-inline: 14px; }
.plan-pic { aspect-ratio: 16 / 10; border-radius: var(--radius-sm); overflow: hidden; background: var(--red); }
.plan-pic img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .7s var(--fx-ease); }
.plan:hover .plan-pic img { transform: scale(1.05); }
.plan h3 { margin-top: 6px; font-size: 1.4rem; display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.plan .tag { font: 700 0.7rem/1 var(--body); text-transform: uppercase; letter-spacing: 0.08em; padding: 7px 11px; border-radius: 999px; background: var(--blush); color: var(--red-deep); white-space: nowrap; }
.plan .price { font: 800 2.8rem/1 var(--display); letter-spacing: -0.05em; font-variant-numeric: tabular-nums; }
.plan .price span { font: 600 0.95rem/1 var(--body); color: var(--muted); letter-spacing: 0; }
.plan .for { color: var(--muted); font-size: 0.94rem; }
.plan ul { list-style: none; padding: 16px 0 0; margin-block: 0; border-top: 2px dashed var(--line); display: grid; gap: 10px; }
.plan li { display: grid; grid-template-columns: 18px minmax(0, 1fr); gap: 10px; font-size: 0.95rem; line-height: 1.45; }
.plan li svg { width: 18px; height: 18px; color: var(--red); margin-top: 2px; }
.plan .btn { margin-top: 6px; }
.plan li .note { display: block; margin-top: 4px; font: 500 0.68rem/1.3 var(--mono); font-style: normal; letter-spacing: 0.08em; text-transform: uppercase; opacity: 0.78; }
.plan.best { background: var(--red); color: #fff; border-color: var(--ink); box-shadow: var(--shadow-lift); }
.plan.best .for, .plan.best .price span { color: var(--on-red); }
.plan.best ul { border-top-color: rgba(255, 255, 255, 0.32); }
.plan.best li svg { color: #fff; }
.plan.best .tag { background: #fff; color: var(--red-deep); }
.plan.best .plan-pic { box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.2); }
.plan.god { background: var(--ink); color: #fff; }
.plan.god .for, .plan.god .price span { color: rgba(255, 255, 255, 0.72); }
.plan.god ul { border-top-color: rgba(255, 255, 255, 0.18); }
.plan.god li svg { color: #FF6B74; }
.plan.god .tag { background: var(--red); color: #fff; }
.all { margin-top: 22px; display: flex; flex-wrap: wrap; gap: 8px; align-items: center; font-size: 0.9rem; }
.all b { margin-right: 4px; }
.all span { padding: 7px 13px; border-radius: 999px; background: var(--paper); border: 1px solid var(--line); font-weight: 600; }
.founding { margin-top: 22px; display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: 22px; align-items: center; padding: 22px 26px;
  border-radius: var(--radius); background: var(--paper); border: 2px dashed var(--red); }
.founding .n { display: grid; place-items: center; width: 64px; height: 64px; border-radius: 50%; background: var(--red); color: #fff; font: 800 1.7rem/1 var(--display); }
.early { margin-top: 16px; display: flex; flex-wrap: wrap; align-items: center; gap: 10px 14px; color: var(--muted); font-size: 0.94rem; }
.early > span:last-child { flex: 1 1 26em; min-width: 0; }

/* ---------- why us ---------- */
.who { list-style: none; margin: 4px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.who li { padding: 8px 14px; border-radius: 999px; background: var(--blush-soft); color: var(--red-deep); font-weight: 700; font-size: 0.88rem; }
.why-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-bottom: 22px; }
.why-tile { background: var(--blush-soft); border-radius: var(--radius); padding: 24px; display: grid; gap: 10px; align-content: start; }
.why-tile svg { width: 44px; height: 44px; padding: 10px; border-radius: 14px; background: var(--red); color: #fff;
  fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; box-shadow: 0 10px 22px -12px rgba(238, 40, 56, 0.9); }
.why-tile b { margin-top: 6px; font: 800 1.08rem/1.25 var(--display); letter-spacing: -0.02em; }
.why-tile p { color: var(--muted); font-size: 0.94rem; }

/* ---------- compare ---------- */
.compare-wrap { overflow-x: auto; border-radius: var(--radius); border: 2px solid var(--line); }
.compare { width: 100%; border-collapse: collapse; min-width: 560px; }
.compare th, .compare td { text-align: left; padding: 16px 20px; border-bottom: 1px solid var(--line); vertical-align: top; }
.compare thead th { font: 500 0.74rem/1.2 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); background: var(--blush-soft); }
.compare thead th:last-child { background: var(--red); color: #fff; }
.compare tbody th { font-weight: 700; width: 30%; }
.compare td.us { color: var(--ink); font-weight: 700; background: rgba(255, 217, 214, 0.28); }
.compare td.them { color: var(--muted); }
.compare tr:last-child > * { border-bottom: 0; }

/* ---------- what we run: one compact block, four steps in a row, then one line each for stores and lead businesses ---------- */
.sys { border: 2px solid var(--line); border-radius: var(--radius); background: var(--paper); overflow: hidden;
  box-shadow: 0 1px 0 rgba(26, 15, 16, 0.03), 0 24px 50px -36px rgba(120, 10, 20, 0.35); }
.sys-steps { list-style: none; margin: 0; padding: clamp(22px, 3vw, 34px); display: grid; grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(16px, 2.6vw, 30px); counter-reset: step; }
.sys-steps li { position: relative; min-width: 0; display: grid; gap: 6px; align-content: start; counter-increment: step; }
.sys-steps li:not(:last-child)::after { content: ""; position: absolute; top: 21px; left: 58px; right: calc(-1 * clamp(16px, 2.6vw, 30px) + 6px); height: 2px;
  background: repeating-linear-gradient(90deg, var(--blush) 0 8px, transparent 8px 14px); }
.sys-steps svg { width: 44px; height: 44px; padding: 10px; border-radius: 14px; background: var(--red); color: #fff;
  fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; box-shadow: 0 10px 22px -12px rgba(238, 40, 56, 0.9); }
.sys-steps b { margin-top: 8px; font: 800 1.05rem/1.25 var(--display); letter-spacing: -0.02em; }
.sys-steps b::before { content: counter(step, decimal-leading-zero); margin-right: 8px; font: 500 0.72rem/1 var(--mono); letter-spacing: 0.06em; color: var(--red-deep); vertical-align: 2px; }
.sys-steps p { color: var(--muted); font-size: 0.93rem; }
.sys-for { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-top: 2px solid var(--line); background: var(--blush-soft); }
.sys-for p { min-width: 0; padding: 16px clamp(22px, 3vw, 34px); display: grid; gap: 4px; }
.sys-for p + p { border-left: 2px solid var(--line); }
.sys-for b { font: 500 0.7rem/1.2 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--red-deep); }
.sys-for span { color: var(--ink); font-weight: 600; font-size: 0.95rem; }

/* ---------- our work: one card per brand, two to a row on every screen; a lone last card sits in the middle ---------- */
.work { --work-gap: clamp(10px, 1.8vw, 22px); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--work-gap); }
.work > .wcard:last-child:nth-child(odd) { grid-column: 1 / -1; justify-self: center; width: calc((100% - var(--work-gap)) / 2); }
.wcard { min-width: 0; border: 2px solid var(--line); border-radius: var(--radius); overflow: hidden; display: grid; grid-template-rows: auto 1fr; background: var(--paper);
  transition: box-shadow .3s var(--fx-ease); }
.wcard:hover { box-shadow: var(--shadow-lift); }
.wcard .pic { position: relative; aspect-ratio: 16 / 10; background: var(--blush-soft); overflow: hidden; border-bottom: 2px solid var(--line); }
.wcard .pic img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 0; display: block; transition: transform .8s var(--fx-ease); }
.wcard:hover .pic img { transform: scale(1.03); }
.wcard .txt { padding: 18px 22px 22px; display: grid; gap: 6px; align-content: start; }
.wcard h3 { min-width: 0; font-size: 1.16rem; letter-spacing: -0.02em; display: flex; align-items: center; gap: 12px; }
.wcard h3 .mark { flex: none; width: 40px; height: 40px; display: grid; place-items: center; border-radius: 12px; background: #fff; border: 1px solid var(--line); box-shadow: 0 6px 14px -10px rgba(120, 10, 20, 0.45); }
.wcard h3 .mark img { width: 28px; height: 28px; object-fit: contain; display: block; }
.wcard .kind { margin-top: 4px; font: 500 0.72rem/1.3 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--red-deep); }
/* what we did for that brand, as chips; "Ran Meta ads" (only where ads really ran) stands out in red */
.wcard .did-label { margin-top: 6px; font: 500 0.62rem/1.2 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); }
.wcard .did { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px; }
.wcard .did li { padding: 5px 10px; border-radius: 999px; background: var(--blush-soft); color: var(--ink); font-weight: 600; font-size: 0.8rem; }
.wcard .did li.ran { background: var(--red); color: #fff; }

/* ---------- the founder note ---------- */
.founder { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: clamp(24px, 4vw, 48px); align-items: center; max-width: 940px; }
.founder-photo { margin: 0; position: relative; width: clamp(150px, 19vw, 220px); aspect-ratio: 1; border-radius: 50%; padding: 5px;
  background: var(--paper); box-shadow: 0 0 0 3px var(--red), var(--shadow-lift); }
.founder-photo img { display: block; width: 100%; height: 100%; border-radius: 50%; object-fit: cover; background: #5d5c5f; }
.founder-on { position: absolute; right: 2%; bottom: 7%; width: 31%; height: auto; border-radius: 999px; box-shadow: 0 0 0 4px var(--paper), 0 8px 18px -6px rgba(120, 10, 20, 0.45); }
.founder-copy { display: grid; gap: 14px; justify-items: start; min-width: 0; }
.founder-copy h2 { font-size: clamp(1.9rem, 3.8vw, 3rem); }
.founder-copy > p:not(.kicker):not(.sign) { font-size: 1.08rem; max-width: 36em; }
.sign { font: 500 0.78rem/1.4 var(--mono); letter-spacing: 0.06em; color: var(--muted); }
.pull { margin: 6px 0 0; padding: 22px 24px 20px; border-radius: var(--radius-sm); background: var(--paper); position: relative; display: grid; gap: 10px; max-width: 36em; box-shadow: var(--shadow); }
.pull::before { content: "\201C"; position: absolute; left: 18px; top: -6px; font: 800 4.2rem/1 var(--display); color: var(--red); }
.pull p { padding-top: 22px; font: 800 clamp(1.1rem, 2vw, 1.4rem)/1.35 var(--display); letter-spacing: -0.02em; }
.pull cite { font: 500 0.76rem/1 var(--mono); font-style: normal; letter-spacing: 0.08em; text-transform: uppercase; color: var(--red-deep); }

/* ---------- faq ---------- */
.faq { display: grid; gap: 10px; max-width: 880px; }
.faq details { border: 2px solid var(--line); border-radius: var(--radius-sm); padding: 0 22px; background: var(--paper); transition: border-color .2s var(--fx-ease); }
.faq details[open] { border-color: var(--blush); }
.faq summary { cursor: pointer; list-style: none; padding: 19px 0; font-weight: 700; font-size: 1.04rem; display: flex; justify-content: space-between; gap: 16px; align-items: center; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; flex: none; display: grid; place-items: center; width: 30px; height: 30px; border-radius: 50%; background: var(--blush-soft);
  font: 700 1.1rem/1 var(--display); color: var(--red); transition: transform .2s var(--fx-ease), background-color .2s var(--fx-ease); }
.faq details[open] summary::after { transform: rotate(45deg); background: var(--blush); }
.faq details p { padding: 0 0 20px; color: var(--muted); max-width: 46em; }
.faq .deal-list { margin: 0; padding: 0 0 20px 1.2em; display: grid; gap: 8px; color: var(--muted); max-width: 46em; }

/* ---------- apply (red) ---------- */
.apply { display: grid; grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: clamp(28px, 5vw, 64px); align-items: start; }
.apply-side { display: grid; gap: 16px; align-content: start; }
.apply-pic { width: min(220px, 56%); aspect-ratio: 1; border-radius: var(--radius); overflow: hidden; background: var(--red-top); margin-bottom: 10px;
  box-shadow: var(--shadow-deep), inset 0 0 0 1px rgba(255, 255, 255, 0.14); animation: bob 6s ease-in-out infinite; }
.apply-pic img, .apply-pic video { width: 100%; height: 100%; object-fit: cover; display: block; }
@keyframes bob { 50% { transform: translateY(-8px) rotate(-1deg); } }
.apply-side h2 { font-size: clamp(2rem, 4vw, 3.1rem); }
.apply-side > p:not(.kicker) { color: var(--on-red); font-size: 1.06rem; }
.apply-side ol { margin: 4px 0 0; padding-left: 1.3em; display: grid; gap: 8px; color: rgba(255, 255, 255, 0.92); }
.form { position: relative; background: var(--paper); color: var(--ink); border-radius: var(--radius); padding: clamp(20px, 3vw, 32px); box-shadow: var(--shadow-deep); display: grid; gap: 16px; }
.form-fields { display: grid; gap: 16px; }
.field { display: grid; gap: 7px; min-width: 0; }
.field label, .field .label { font-weight: 700; font-size: 0.92rem; }
.field input, .field select, .field textarea { width: 100%; font: 500 1rem/1.3 var(--body); color: var(--ink); background: #fff; border: 2px solid var(--line); border-radius: 16px; padding: 13px 15px; }
.field input::placeholder { color: #A8999B; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--red); outline: none; box-shadow: 0 0 0 4px rgba(238, 40, 56, 0.14); }
.field textarea { min-height: 96px; resize: vertical; }
.field input[aria-invalid="true"], .field select[aria-invalid="true"], .field textarea[aria-invalid="true"] { border-color: var(--red); box-shadow: 0 0 0 4px rgba(238, 40, 56, 0.14); }
.row2 { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.check { display: flex; gap: 12px; align-items: center; padding: 14px 16px; border-radius: 16px; background: var(--blush-soft); border: 2px solid transparent; font-weight: 600; font-size: 0.95rem; cursor: pointer; transition: border-color .2s var(--fx-ease), background-color .2s var(--fx-ease); }
.check:has(input:checked) { border-color: var(--red); background: #fff; }
.check input { accent-color: var(--red); width: 20px; height: 20px; flex: none; margin: 0; }
.checks { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.checks label, .consent { display: flex; gap: 10px; align-items: flex-start; font-weight: 600; font-size: 0.92rem; }
.checks input, .consent input { margin-top: 3px; accent-color: var(--red); width: 18px; height: 18px; flex: none; }
.consent { font-weight: 500; color: var(--muted); }
.consent.invalid { color: var(--red-deep); }
.consent.invalid input { outline: 3px solid var(--red); outline-offset: 2px; }
.err { color: var(--red-deep); font-weight: 600; font-size: 0.92rem; }
.form .btn-red { justify-self: start; }
.fine { color: var(--muted); font-size: 0.88rem; }
.done { background: var(--blush-soft); border: 2px solid var(--blush); border-radius: var(--radius-sm); padding: 22px; font-size: 1rem; display: grid; gap: 10px; }
.done-head { display: flex; align-items: flex-start; gap: 10px; font: 800 1.2rem/1.3 var(--display); letter-spacing: -0.02em; }
.done-tick { flex: none; width: 26px; height: 26px; margin-top: 1px; border-radius: 50%; background: var(--ok); color: #fff; display: grid; place-items: center; font: 800 0.85rem/1 var(--body); }
.done b { font-family: var(--mono); letter-spacing: 0.04em; color: var(--ink); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

/* ---------- footer ---------- */
.foot { padding-block: 34px 44px; }
.foot-row { display: flex; flex-wrap: wrap; gap: 14px 28px; align-items: center; justify-content: space-between; color: rgba(255, 255, 255, 0.66); font-size: 0.9rem; }
.foot-row b { color: #fff; }
.foot-row a { color: rgba(255, 255, 255, 0.86); font-weight: 600; }
.fx-switch { font: 500 0.8rem/1 var(--mono); color: inherit; background: none; border: 1px solid currentColor; border-radius: 999px; padding: 9px 13px; cursor: pointer; opacity: 0.85; }

/* ---------- motion: the footer switch decides (house rule), so everything here is a finished still when it's off ---------- */
html[data-motion="off"] *, html[data-motion="off"] *::before, html[data-motion="off"] *::after { animation: none !important; transition: none !important; }
html[data-motion="off"] .flow li::after { opacity: 0; }

/* ---------- tablet ---------- */
@media (max-width: 999px) {
  .band.hero { min-height: 0; display: block; background: var(--red-low); }
  .hero-media { position: relative; inset: auto; width: 100%; height: min(78vw, 40svh);
    -webkit-mask-image: linear-gradient(180deg, #000 72%, transparent 100%); mask-image: linear-gradient(180deg, #000 72%, transparent 100%); }
  .hero-media img, .hero-media video { object-position: 50% 50%; }
  .hero-grid { position: relative; margin-top: calc(-1 * min(12vw, 72px)); padding-block: 0 56px; }
  .hero-copy { max-width: 640px; }
  .ads-head, .apply, .how-grid { grid-template-columns: minmax(0, 1fr); }
  .switch-wrap { order: -1; }
  .fx-stage { height: clamp(380px, 62vw, 520px); }
  .switch-stage { height: clamp(280px, 52vw, 420px); }
  .why-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .sys-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 26px; }
  .sys-steps li::after { display: none; }
}
@media (max-width: 899px) {
  .plans { grid-template-columns: minmax(0, 1fr); max-width: 560px; }
}

/* ---------- phone ---------- */
@media (max-width: 700px) {
  body { font-size: 16px; }
  .band { padding-block: 64px; }
  .pill { font-size: 0.64rem; letter-spacing: 0.09em; gap: 8px; }
  .hero h1 { margin-top: 16px; font-size: clamp(1.8rem, 8.5vw, 2.6rem); }
  .lede { margin-top: 16px; font-size: 1.04rem; }
  .busy { font-size: 0.98rem; }
  .cta-row { margin-top: 22px; display: grid; grid-template-columns: minmax(0, 1fr); gap: 6px; }
  .cta-row .btn-white { width: 100%; }
  .cta-row .btn-ghost { border-color: transparent; padding-block: 14px; }
  .proof { margin-top: 26px; }
  .proof b { font-size: 1.35rem; }
  .proof span { font-size: 0.8rem; }
  .proof > div + div { padding-left: 12px; }
  .ticker { padding-block: 13px; }
  .ticker span { font-size: 0.85rem; }
  .stats { gap: 10px; }
  .stats > div { padding: 16px; }
  .fx-stage { height: 380px; }
  .switch-stage { height: 270px; }
  .switch-hit { width: 78%; }
  .adwall { gap: 12px; }
  .adwall-set { gap: 10px; padding: 0 5px; }
  .adwall-set li { width: 116px; gap: 6px; }
  .adwall-set img { border-radius: 10px; }
  .adwall-set span { font-size: 0.56rem; }
  .flow li { grid-template-columns: 92px minmax(0, 1fr); gap: 2px 12px; padding: 14px 16px; }
  .daily { align-items: flex-start; }
  .daily .dot { margin-top: 7px; }
  .why-grid { grid-template-columns: minmax(0, 1fr); gap: 10px; }
  .why-tile { grid-template-columns: 44px minmax(0, 1fr); column-gap: 14px; row-gap: 4px; padding: 18px; }
  .why-tile svg { grid-row: span 2; }
  .why-tile b { margin-top: 0; }
  /* the system block: four steps two by two, then the two business lines stacked */
  .sys-steps { padding: 18px 16px; gap: 18px 14px; }
  .sys-steps svg { width: 38px; height: 38px; padding: 8px; border-radius: 12px; }
  .sys-steps b { margin-top: 4px; font-size: 0.95rem; }
  .sys-steps b::before { margin-right: 6px; font-size: 0.64rem; }
  .sys-steps p { font-size: 0.86rem; }
  .sys-for { grid-template-columns: minmax(0, 1fr); }
  .sys-for p { padding: 13px 16px; }
  .sys-for p + p { border-left: 0; border-top: 2px solid var(--line); }
  .sys-for span { font-size: 0.88rem; }
  /* the comparison: one small card per row instead of a table that scrolls sideways */
  .compare-wrap { overflow: visible; }
  .compare { min-width: 0; }
  .compare thead { display: none; }
  .compare tr { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); border-bottom: 1px solid var(--line); }
  .compare tr:last-child { border-bottom: 0; }
  .compare th, .compare td { border-bottom: 0; padding: 12px 16px; font-size: 0.92rem; }
  .compare tbody th { grid-column: 1 / -1; width: auto; padding-bottom: 0; }
  .compare td::before { content: attr(data-label); display: block; margin-bottom: 4px; font: 500 0.64rem/1.2 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); }
  .compare td.us::before { color: var(--red-deep); }
  .compare td.us { background: none; }
  /* the work grid stays two across: smaller cards, the description held to 3 lines */
  .wcard { border-radius: 16px; border-width: 1.5px; }
  .wcard .pic { border-bottom-width: 1.5px; }
  .wcard .txt { padding: 10px 11px 12px; gap: 3px; }
  .wcard h3 { font-size: 0.84rem; gap: 7px; letter-spacing: -0.01em; }
  .wcard h3 .mark { width: 26px; height: 26px; border-radius: 8px; }
  .wcard h3 .mark img { width: 18px; height: 18px; }
  .wcard .kind { margin-top: 2px; font-size: 0.56rem; letter-spacing: 0.08em; }
  .wcard .did-label { margin-top: 3px; font-size: 0.5rem; }
  .wcard .did { gap: 4px; }
  .wcard .did li { padding: 3px 7px; font-size: 0.64rem; }
  .plan-pic { aspect-ratio: 12 / 5; }
  .apply-pic { width: 150px; }
  .founder { grid-template-columns: minmax(0, 1fr); }
  .founder-photo { width: 132px; }
  .row2, .checks { grid-template-columns: minmax(0, 1fr); }
  .founding { grid-template-columns: minmax(0, 1fr); justify-items: start; }
  .form .btn-red { justify-self: stretch; }
  .faq details { padding: 0 18px; }
}

/* ---------- privacy, thanks and 404 (white pages) ---------- */
main footer { margin-top: 96px; border-top: 1px solid var(--line); padding-block: 28px 44px; display: flex; flex-wrap: wrap; gap: 14px 32px;
  align-items: center; justify-content: space-between; color: var(--muted); font-size: 0.9rem; }
main footer a { color: var(--muted); font-weight: 600; }
.page-head { padding-block: 56px 0; display: grid; gap: 14px; max-width: 46em; justify-items: start; }
.page-head h1 { font-size: clamp(2.1rem, 5vw, 3.4rem); }
.page-head p:not(.kicker) { color: var(--muted); font-size: 1.08rem; }
.doc { margin-top: 32px; border: 2px solid var(--line); border-radius: var(--radius); overflow: hidden; background: var(--paper); }
.doc > section { padding: 26px; border-top: 2px solid var(--line); display: grid; gap: 10px; }
.doc > section:first-child { border-top: 0; }
.doc h2 { font-size: 1.25rem; letter-spacing: -0.02em; }
.doc p, .doc li { max-width: 46em; }
.doc ul { margin: 0; padding-left: 1.2em; display: grid; gap: 4px; }
.doc .form { box-shadow: none; border: 2px solid var(--line); max-width: 40em; margin-top: 6px; }
.doc > .thanks-msg { gap: 14px; padding-block: 34px; border-top: 0; }
.thanks-msg h1 { font-size: clamp(2rem, 5vw, 3rem); }
.doc > .thanks-alt { display: none; }
.doc > #optout:target { display: grid; }
.doc > #optout:target ~ .thanks-default { display: none; }
fieldset.field { border: 0; margin: 0; padding: 0; min-width: 0; }
fieldset.field legend { padding: 0; margin-bottom: 6px; font-weight: 700; font-size: 0.92rem; }
.updated { margin-top: 16px; color: var(--muted); font-size: 0.88rem; }
@media (max-width: 700px) {
  .doc > section { padding: 20px 16px; }
}